Zynga: advert-body-1 by Heat
- Location:
The new Words With Friends 2 offers a new look-and-feel, as well as some exciting new features including an expanded dictionary, team vs. team play, and single player mode. To kick off the launch, Heat was tasked with developing a campaign that would leverage the product launch as a way to reinvigorate the brand.
The campaign focuses on the power that the game and words (in general) have in bringing people together. With “Gramps” we got specific, focusing on the shared love of word puzzles across generations. “Power of Words,” on the other hand, is a broader love letter to human communication and the power of words to bring us all together. With a lot of head-to-head competitive games, the instinct is to lean into themes of sense of struggle and competition – but for Words With Friends players, we had to take a different approach.
Words With Friends 2 spots will run on broadcast and social media.
Credits
WWF2 CREATIVE CREDIT LIST
Brand: Zynga
Campaign: Words With Friends 2
Spots / Creative:
Power of Words :60 & :30
Gramps :30 & :15
Client: Zynga
Doug Scott, Chief Marketing Officer
Kathleen Townsend, Director of Product Marketing
Sarah Burns, Product Marketing Manager
Agency: Heat
Group Creative Director – Elaine Cox
Associate Creative Director – Phil Van Buren
Associate Creative Director - Austin O’Connor
Senior Producer – Andy Rosenthal
Senior Producer – Arielle Davis
Production Coordinator – Aimee Bosley
Head of Integrated Production – Joyce Chen
Group Account Director - Isaac Clemens
Senior Account Executive - Jackie Russel
Production Co.: Arts & Sciences
Director: Adam & Dave
Executive Producer(s): Mal Ward
Editorial: Rock Paper Scissors
Editor: Christjan Jordan
Assistant Editor: Pieter Vilijoen
Post Producer: Dani DuHadway
Music Track (Power of Words): Odesza, “Across the Room”
Mix Sound Company: Beacon Street Studios
Mixer: Rommel Molina
Mix Producer: Kate Vadnais
VFX: The Mill LA
VFX Lead: Tim Robbins
Producer: Andrew Gilson
Colorist: Gregory Reese
Color Producer: Diane Valera