Ubisoft: advert-body-2 by Heat
- Location:
The creative agency, Heat just released a brand new digital series created for the launch of Ubisoft’s newest title, Assassin’s Creed Origins. The series, 'Tales from the Tomb', aims to make ancient Egypt relevant to today’s gamer.
A franchise with a 10-year history, Assassin’s Creed’s challenge has been sustaining momentum and excitement for the game year after year. So, when Ubisoft set out to launch the newest installment of the franchise, we did something they’ve never done before - use comedy.
Heat scoured the annals of ancient history for images of 2,000-year-old Egyptian tomb paintings and then re-contextualized the art and made them all related to Assassin’s Creed Origins. It partnered with Psyop NYC who brought the stories to life in a way that would preserve the authenticity of the original images with both 2D animation of these ancient paintings and 3D animation of the tomb environments. The goal was to make the viewer feel as if they stepped into a real Egyptian tomb to hear how Assassin’s Creed affected everyday life in 54 BC.
Assassin's Creed Origins hits the PlayStation 4, Windows PC and Xbox One on 27 October.
Credits
Client: Ubisoft
Agency: Heat
Chief creative officer: Steve Stone
Creative director: Warren Cockrel
Associate creative director: Nichole Geddes
Associate creative director: Mitch Gage
Director of integrated production: Joyce Chen
Executive producer: Brandon Romer
Associate producer: Christine Hurty
Group account director: J.T. Pierce
Account supervisor: Libby Dunn
Account executive: Savana Scarlett
Director of business affairs: Ramin Mirshah
Business affairs manager: Ryan Alls
Production/editorial company: Psyop
Director: Sean Martin
Executive producer: Shannon Alexander (NYC) and Ellen Turner (LA)
Producer: Scott Allen Thomas, Elizabeth Hurd (NYC), Mei-Ling Wong (LA)
Editorial producer: Scott Allen Thomas
Editor: Loren Christiansen and Mike Colao
Colorist: Brandon Sanders
Recording studio: Lime Studios
Engineers: Rohan Young and Jeff Malen
Producers: Susie Boyajan and Kayla Phungglan
Sound design: Lime Studios
Sound designer: Rohan Young
Producer: Susie Boyajan and Kayla Phungglan
Music: APM Music
Music account director: Bob Frymire
Music: Beacon Street Studios
Fire Without Smoke, Montreal
Managing director: Carsten Myhill
Creative director: Jérôme Leclerc-Couture
Video director: Numa Crouzet
Editor: Romain F. Dubois
Buddha Jones, Los Angeles
Head of games: Scott Carson
Producer: Rob Ondarza
Assistant: Matthew Kelley
Game capture director: Alfredo Barraza
