The Drum Awards for Marketing - Extended Deadline

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Agency: Heat
Client: Hotwire
Date: Aug 2017
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Heat's new TV and online campaign for Hotwire welcomes people to the “No Pressure Zone” starring Silicon Valley's Martin Starr.

In this campaign, Hotwire tells people that great rates on hotel rooms are always available on Hotwire, which means you can book now or later. Unlike other OTAs, there’s no pressure with Hotwire. No more win-lose stress scenarios that travel booking sites generally give off. Plus, there's a sitar-playing goat.

Credits

Agency: Heat

Client: Hotwire

No Pressure Zone

Production Credits

Heat

CCO – Steven Stone

CEO – John Elder

Managing Director - Aaron Lang

Creative Director – Elaine Cox

Creative Director - Nichole Geddes

Senior Art Director - Austin O'Connor

Senior Writer - Phil Van Buren

Director of Integrated Production – Joyce Chen

Senior Producer – Andy Rosenthal

Senior Producer – Arielle David

Associate Producer - Christine Hurty

Director of Strategy – Justin Cox

Account Director - Olivia Balicki

Account Supervisor - McKenzy Golding

Account Executive - Paris Clark

Business Affairs - Ryan Alls

Head of Business Affairs - Ramin Mirshah

Production Co

O Positive

Director – David Shane

EP – Ralph Laucella

Producer – Ken Licata

DP – Jeff Cronenweth

Production Designer – Heidi Adams

Editorial

Editor: Xjan Jordan

AE: Pieter Viljoen

EP: Rana Martin

Producer: Dani DuHadway

Managing Director: Linda Carlson

VFX

The Mill – New York

Executive Producer: Melanie Wickham

Producer: Luis Martin

Production Coordinator: Sophie Mitchell

Shoot Supervisor: Antoine Douadi

2D Lead: Antoine Douadi

3D Lead: Emily Meger, Andres Eguiguren

2D Artists: Sung Eun Moon, Christoph Schroer

3D Artists: Gordana Fersini, Hannah Lee,Kathy Hui Na Li, Tim Kim, Nick Couret, Scott Denton

Motion Graphics: Bobby Ushiro, Kyle Leicht

Colourist: Josh Bohoskey

Music + Mix

Composer: Beacon Street Studios - Andrew Feltenstein + John Nau

Producer: Lindsey Lerman

Sound Design/Mixer: Rommel Molina

Mix Assistant: Vivi Rojas

SD/Mix Producer: Kate Vadnais