Hotwire: No Pressure Zone by Heat
- Location:
Heat's new TV and online campaign for Hotwire welcomes people to the “No Pressure Zone” starring Silicon Valley's Martin Starr.
In this campaign, Hotwire tells people that great rates on hotel rooms are always available on Hotwire, which means you can book now or later. Unlike other OTAs, there’s no pressure with Hotwire. No more win-lose stress scenarios that travel booking sites generally give off. Plus, there's a sitar-playing goat.
Credits
Agency: Heat
Client: Hotwire
No Pressure Zone
Production Credits
Heat
CCO – Steven Stone
CEO – John Elder
Managing Director - Aaron Lang
Creative Director – Elaine Cox
Creative Director - Nichole Geddes
Senior Art Director - Austin O'Connor
Senior Writer - Phil Van Buren
Director of Integrated Production – Joyce Chen
Senior Producer – Andy Rosenthal
Senior Producer – Arielle David
Associate Producer - Christine Hurty
Director of Strategy – Justin Cox
Account Director - Olivia Balicki
Account Supervisor - McKenzy Golding
Account Executive - Paris Clark
Business Affairs - Ryan Alls
Head of Business Affairs - Ramin Mirshah
Production Co
O Positive
Director – David Shane
EP – Ralph Laucella
Producer – Ken Licata
DP – Jeff Cronenweth
Production Designer – Heidi Adams
Editorial
Editor: Xjan Jordan
AE: Pieter Viljoen
EP: Rana Martin
Producer: Dani DuHadway
Managing Director: Linda Carlson
VFX
The Mill – New York
Executive Producer: Melanie Wickham
Producer: Luis Martin
Production Coordinator: Sophie Mitchell
Shoot Supervisor: Antoine Douadi
2D Lead: Antoine Douadi
3D Lead: Emily Meger, Andres Eguiguren
2D Artists: Sung Eun Moon, Christoph Schroer
3D Artists: Gordana Fersini, Hannah Lee,Kathy Hui Na Li, Tim Kim, Nick Couret, Scott Denton
Motion Graphics: Bobby Ushiro, Kyle Leicht
Colourist: Josh Bohoskey
Music + Mix
Composer: Beacon Street Studios - Andrew Feltenstein + John Nau
Producer: Lindsey Lerman
Sound Design/Mixer: Rommel Molina
Mix Assistant: Vivi Rojas
SD/Mix Producer: Kate Vadnais