Keurig Beverages: Brew the Love by Havas New York

Date: Oct 2017
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Keurig Green Mountain has teamed up with television, theater and film star James Corden to launch the Keurig brand’s new Brew the Love campaign. Charging their way across America, Keurig and Corden are out to show real-life coffee drinkers why they should ditch their drip for a Keurig coffee maker, challenging them to Brew the Love in a series of TV, digital and social media videos.

Featuring real consumers who drink drip coffee, each piece of content follows Corden and his Keurig crew as they show surprised coffee drinkers just how easy it is to switch to Keurig and get their perfect cup of high-quality coffee — something Corden himself knows can make or break the day.

Corden and his Fulwell 73 Production team co-produce CBS Television Studios “The Late Late Show with James Corden,” and worked closely with Keurig and agency partner Havas New York to collaborate on the video concepts.

Credits

Client: Keurig

Campaign: Brew The Love

Agency: Havas New York

Chairman, Chief Creative Officer, North America: Jason Peterson

Creative Director: Tommy Troncoso

Creative Director: Nazly Kasim

Copywriter: Alexis Carr

Jr. Art Director: Keegan Sanford

Head of Content, North America: Dave Evans

Executive Producer: Deepa Joshi

Junior Producer: Caprica Stanley

Director of Business Affairs: Cathy Pitegoff

Senior Business Manager: Deborah Steeg

Senior Talent Specialist: Yvette Aponte

Business Affairs Assistant: Anna Owens

Managing Director: Morgan Seamark

Global Account Director: David Shaw

Account Director: Michelle Garrard

Account Executive: Stella Continanza

Behind the Scenes: Studio 6

Executive Producer: Sabrina Tubio-Cid

Content Creator (BTS + PR Stills): Joseph D’Amelio

Client: Keurig Green Mountain Inc.

Chief Brand and Beverage Officer: Scott Moffitt​

Senior Marketing Director, Brand Strategy & Equity: Kelly Stuart

Senior Brand Manager, Keurig: Sarah Murphy

Senior Director, Advertising, Media, & Social: Mindy Hines​​

Production Co: Fulwell 73

Director: Gabe Turner

Creative Partner: Ben Winston

Executive Producer: Leo Pearlman

Producer: Stuart Bentham

Creative Assistant: Ben Riad

Editorial: Work Editorial

Editor: Mark Edinoff

Sr Cutting Assistant: Theo Mercado

Assistant Editor: Winter Brihn

Executive Producer: Erica Thompson

Producer: Chris Delarenal

Post Production: FreeFolk

Colorist, Head of Color: Paul Harrison

Flame Artist: Suzanne Dyer

Executive Producer: Celia Williams

Music: Butter Music & Sound

CCO: Andrew Sherman

EP: Ian Jeffreys

Composer: Josh Canevari

Producer: Kristin Kuraishi

Audio Post: HoneyMix

Co-Founder/ Mixer: Eric Thompson

Co-Founder/ Executive Producer: Mary Tomasiewicz

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