Keurig Beverages: advert-body-1 by Havas New York
- Location:
Keurig Green Mountain has teamed up with television, theater and film star James Corden to launch the Keurig brand’s new Brew the Love campaign. Charging their way across America, Keurig and Corden are out to show real-life coffee drinkers why they should ditch their drip for a Keurig coffee maker, challenging them to Brew the Love in a series of TV, digital and social media videos.
Featuring real consumers who drink drip coffee, each piece of content follows Corden and his Keurig crew as they show surprised coffee drinkers just how easy it is to switch to Keurig and get their perfect cup of high-quality coffee — something Corden himself knows can make or break the day.
Corden and his Fulwell 73 Production team co-produce CBS Television Studios “The Late Late Show with James Corden,” and worked closely with Keurig and agency partner Havas New York to collaborate on the video concepts.
Credits
Client: Keurig
Campaign: Brew The Love
Agency: Havas New York
Chairman, Chief Creative Officer, North America: Jason Peterson
Creative Director: Tommy Troncoso
Creative Director: Nazly Kasim
Copywriter: Alexis Carr
Jr. Art Director: Keegan Sanford
Head of Content, North America: Dave Evans
Executive Producer: Deepa Joshi
Junior Producer: Caprica Stanley
Director of Business Affairs: Cathy Pitegoff
Senior Business Manager: Deborah Steeg
Senior Talent Specialist: Yvette Aponte
Business Affairs Assistant: Anna Owens
Managing Director: Morgan Seamark
Global Account Director: David Shaw
Account Director: Michelle Garrard
Account Executive: Stella Continanza
Behind the Scenes: Studio 6
Executive Producer: Sabrina Tubio-Cid
Content Creator (BTS + PR Stills): Joseph D’Amelio
Client: Keurig Green Mountain Inc.
Chief Brand and Beverage Officer: Scott Moffitt
Senior Marketing Director, Brand Strategy & Equity: Kelly Stuart
Senior Brand Manager, Keurig: Sarah Murphy
Senior Director, Advertising, Media, & Social: Mindy Hines
Production Co: Fulwell 73
Director: Gabe Turner
Creative Partner: Ben Winston
Executive Producer: Leo Pearlman
Producer: Stuart Bentham
Creative Assistant: Ben Riad
Editorial: Work Editorial
Editor: Mark Edinoff
Sr Cutting Assistant: Theo Mercado
Assistant Editor: Winter Brihn
Executive Producer: Erica Thompson
Producer: Chris Delarenal
Post Production: FreeFolk
Colorist, Head of Color: Paul Harrison
Flame Artist: Suzanne Dyer
Executive Producer: Celia Williams
Music: Butter Music & Sound
CCO: Andrew Sherman
EP: Ian Jeffreys
Composer: Josh Canevari
Producer: Kristin Kuraishi
Audio Post: HoneyMix
Co-Founder/ Mixer: Eric Thompson
Co-Founder/ Executive Producer: Mary Tomasiewicz