Edible: advert-body-1 by Havas New York
- Location:
Edible has launched a nationwide multi-million-dollar, multi-layered advertising campaign called 'Edible is Loveible' — which demonstrates how Edible offers more than arrangements and products that are both gifts and treats.
The campaign, created by agency of record Havas New York, uses a world of color, custom emojis and quippy bite-sized writing to emulate the way we connect with each other today. Playing on the word 'edible' the creative highlights “just because” moments with fun headlines like “shareible”, “momible”, “namasteible”.
Since Edible is known for helping people share their love on the most important days of the year, like birthdays, Mother’s Day and Valentine’s Day, the fruit purveyor is rolling out the first part of the campaign with out of home, radio and video for Mother's Day.
The campaign will come out in waves this spring and summer, timed to celebrate new products. Other spots, launching later this summer, will connect the products to Father’s Day.
Credits
CLIENT:
CMO: Kaitlin Reiss
Senior VP, Brand Strategy: Steve Thomas
Senior Director, Brand Marketing: Treeny Ahmed
Senior Director, Brand Marketing & Partnerships: Kelley Sirico
Manager, Product Development & Food Styling: Cindy Mockler
Product Developer, Food Stylist: Kasandra Lugo
Product Development Coordinator: Erin Mockler
Art Director: Steve Cancel
AGENCY:
Creative Agency: Havas New York
Chief Creative Officer: Harry Bernstein
Chief Executive Officer: Laura Maness
Chief Strategy Officer & President: Tim Maleeny
Global Executive Creative Director/Managing Director: Israel Garber
Executive Strategy Director: Sophie Hauptfuhrer
Creative Director: Joseph Delhommer
Copywriter: Nick Delisi
Art Director: Eduardo Camacho
Co- Head of Content Production: Adam Copeland
Co- Head of Content Production: Jill Meschino
Senior Producer: Daniel Roversi
Junior Producer: Kathleen Canty
Director of Broadcast Business Affairs: Cathy Pitegoff
Business Manager: Anne-Camille Charpie
Talent: Yvette Aponte, Anna Owens
Managing Director: Elena Grasmann
Account Director: Lindsay Day
Account Executive: Quinn Levin
Loveibles :15s
Still Production: Delicious Contents
Michael Kraus, Photographer
Jonathan Cohen, Co-founder, Delicious Contents
Carl Sturges, Partner, Delicious Contents
Andrew Greenberg, Producer, Delicious Content
Post Production: Studio 6
Design & Animation: Katie Wilson
Animation Director: Peter Berthold
Animation: Han Lyu
Animation: Juwan Lim
Senior Producer: Mark Mutschler
Producer: Christina Armano
Audio Mix: Sound Lounge
Audio Mixer: Justin Kooy
Anthem :30s
Production Co: Blacklist
Director: No Brushing
Director Of Photography: Igor Jaduelillo
Executive Producer/ Managing Director: Alex Unick
Line Producer: Geoff Mclean
Editorial
Editorial Company Name: Studio 6
Editor: Hanne Vaughn
Producer: Colin Tarpey
Finishing/ Vfx
Finishing Company Name: Psyop
Executive Producer: Alex Unick
Sr. Producer: Karen Lawler
Vfx Lead: Christopher Miller
Vfx Lead: Hieu Phan
Music/ Sound Design:
Music Company: Papa Music
Creative Director: Franco Echevarria & Damian Minckas
Composer: Ezequiel Flehner
Audio Mix: Sound Lounge
Audio Mixer: Rob Sayers
Color: Company 3
Colorist: Sofie Borup
