The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Client: RB
Date: Dec 2017
Your Vote
4/5
Overall Rating
0/5
Opps, please vote again
0 votes

Mr Sheen, star of the iconic 1980s campaigns for the cleaning product of the same name, returns to screens this month after an almost decade-long absence. The character – reintroduced by Havas London’s RB team – is seen dusting off his trusty (but dusty) signature red plane in a long-abandoned hanger, on a renewed mission to banish dust from UK homes. The spot is notable for bringing the character back in live-action for the first time, after his animated self shot to fame in a series of 1980s advertising campaigns.

The ‘Back to Banish Dust’ campaign aims to increase awareness around Mr Sheen’s product range and drive market penetration in the category. Central to the £800,000 campaign is the TV spot, in which the audience will see the fully-fleshed realisation of Mr Sheen - flight suit, trusty wipes, signature bushy grey moustache, red plane and all – for the first time.

The TV spot reminds the UK of the product range’s dusting credentials – allowing them to fly through their cleaning throughout the home – and is supported by a media campaign comprising digital and in-store promotions to drive purchase of the Mr Sheen range.

Credits

Client:

Holly McCarthy - Category Manager, Aircare & Surface Care - RB

Ian Escritt - Trade and Brand Manager, HH - RB

Creative agency: Havas London

Ben Mooge - ECD - Havas London

Elliot Harris - Creative Director - Havas London

Dan Scott, Tom Manning - Creative team - Havas London

Ainhoa Wadsworth - Business Director - Havas London

Matthew Ramage - Account Director - Havas London

Sophie Amodio - Account Manager - Havas London

Louise Bonnar - Executive Producer - Havas London

Alex Rofaila, Charlotte Lawrence - Agency TV Producer - Havas London

Maggie Roberts - Creative Producer - Havas London

Heleana Blackwell - Planner - Havas London

Media agency: Zenith

Film production:

Production company: Generator Films

Kate Arton - Producer - Generator Films

Rob Kaplan - Director - Generator Films

Rhian Gwenlan - Production Manager - Generator Films

Ben Grounds - Production Designer - Generator Films

Luke Palmer - DoP - Generator Films

Taff Williamson - Costumer Designer - Generator Films

Jerry Chatter - Editor - Generator Films

Post Production company: Absolute

Matt Turner - Colourist - Absolute

Belinda Grew - Post-production Manager - Absolute

Phil Oldham, Owen Saward - Online lead - Absolute

VO: Ben Harris

Dave Cooper - Audio Post-production - Scramble

Soundtrack composer: Massive Music