RB: Mr Sheen – Back to Banish Dust by Havas London
- Location:
Mr Sheen, star of the iconic 1980s campaigns for the cleaning product of the same name, returns to screens this month after an almost decade-long absence. The character – reintroduced by Havas London’s RB team – is seen dusting off his trusty (but dusty) signature red plane in a long-abandoned hanger, on a renewed mission to banish dust from UK homes. The spot is notable for bringing the character back in live-action for the first time, after his animated self shot to fame in a series of 1980s advertising campaigns.
The ‘Back to Banish Dust’ campaign aims to increase awareness around Mr Sheen’s product range and drive market penetration in the category. Central to the £800,000 campaign is the TV spot, in which the audience will see the fully-fleshed realisation of Mr Sheen - flight suit, trusty wipes, signature bushy grey moustache, red plane and all – for the first time.
The TV spot reminds the UK of the product range’s dusting credentials – allowing them to fly through their cleaning throughout the home – and is supported by a media campaign comprising digital and in-store promotions to drive purchase of the Mr Sheen range.
Credits
Client:
Holly McCarthy - Category Manager, Aircare & Surface Care - RB
Ian Escritt - Trade and Brand Manager, HH - RB
Creative agency: Havas London
Ben Mooge - ECD - Havas London
Elliot Harris - Creative Director - Havas London
Dan Scott, Tom Manning - Creative team - Havas London
Ainhoa Wadsworth - Business Director - Havas London
Matthew Ramage - Account Director - Havas London
Sophie Amodio - Account Manager - Havas London
Louise Bonnar - Executive Producer - Havas London
Alex Rofaila, Charlotte Lawrence - Agency TV Producer - Havas London
Maggie Roberts - Creative Producer - Havas London
Heleana Blackwell - Planner - Havas London
Media agency: Zenith
Film production:
Production company: Generator Films
Kate Arton - Producer - Generator Films
Rob Kaplan - Director - Generator Films
Rhian Gwenlan - Production Manager - Generator Films
Ben Grounds - Production Designer - Generator Films
Luke Palmer - DoP - Generator Films
Taff Williamson - Costumer Designer - Generator Films
Jerry Chatter - Editor - Generator Films
Post Production company: Absolute
Matt Turner - Colourist - Absolute
Belinda Grew - Post-production Manager - Absolute
Phil Oldham, Owen Saward - Online lead - Absolute
VO: Ben Harris
Dave Cooper - Audio Post-production - Scramble
Soundtrack composer: Massive Music