The Drum Awards for Marketing - Extended Deadline

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Agency: Havas
Date: Jun 2017
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Havas Health & You unveiled its latest positioning and branding in a video focused on the future of health-and-wellness marketing: you.

The campaign was inspired by the company's new name: Havas Health & You, which naturally raises the question: Who is 'You'? The answer is simple yet multifaceted: Havas is a company that serves all kinds of 'Yous', including clients, customers, employees and all of 'yous' in those groups.

The campaign consists of a new website, ad banners, print, social media and videos that combine animation, live action and original music.

The idea transforms the "O" in "YOU" into a head, which creates animated characters that represent Havas Health & You's for multiple audiences.

Credits

Phil Silvestri, Managing Director/Chief Creative Officer

John Rea, Executive Creative Director/Art Director

Dave Hubbert, Creative Director/Writer

Andrew Kim , Digital Designer

Jordan Rich, Junior Designer

Denise Wilkinson, Project Manager

Tamal Mannan, Executive Producer

Lauren O'Driscoll, Producer

Cameron Lewis, Post Producer

Anne Camille Charpie, Business Manager

Hana Stopnicki, Production Intern

Peter Berthold, Animation Director

Abigail Kim, Motion Designer

DJ Shon, Motion Designer/Animator

Hanne Vaughn, Editor

Joe D'Amelio, Content Creator/Live Action

Theresa Notartomaso, Executive Music Producer

Original music, Face the Music

Executive producer, Joe Sicurella.