The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
Moen, a product line of faucets and other fixtures, has turned to creative agency Havas Chicago for its latest campaign, 'Inspired By.'
Havas was asked to remind people of Moen’s DNA — innovation in the kitchen and bath — and modernize it through a visual description of the brand’s products in these ads, according to the agency. They wanted to show people the inspirations behind their innovations.
The lifestyle campaign was made up of five different narratives that include sharks, thunder and faucets. Each of the spots, which have a 15- and-30-second versions, shows off the elegance of the faucet.
In one called “Power Clean, Inspired by Force,” Moen’s Power Clean faucet technology is artistically compared to a shark, a boxer, a tornado and a firework. The other spot, 'Magnetix. Inspired by attraction. Innovated by Moen,' shows the faucet compared to other magnetic attractions such as relationships, magnets and the sun.
Agency: Havas Chicago