Plan International: advert-body-3 by Hasan & Partners

Sheboard was developed with help from Samsung Electronics Nordics. A series of promotional videos from Hasan & Partners have been doing the rouunds on social promoting the product.

​Child rights organization Plan International is launching a new app, Sheboard, at Slush. The predictive text app questions the way we talk to and about girls, and seeks to raise awareness of the impacts of gendered speech. The way we talk to girls is different from the way we talk to boys.

Similarly, we talk differently about girls and boys. Both of these phenomena have real impacts on how girls perceive themselves and their abilities. To challenge the ways we talk to and about girls, child rights organization Plan International Finland is introducing a new predictive text keyboard app, Sheboard, at the technology and startup event Slush.

The new app suggests words to empower girls and swaps stereotypical expressions about girls to ones that pack a punch. The app will initially be launched in English.