Adam&EveDDB: That New Home Feeling by Halifax
- Location:
Halifax is moving away from using famous film and TV characters in its advertising, adopting a different approach that will see it celebrate how it helps customers 'Make It Happen' when it comes to life's big moments.
Created by Adam&EveDDB, the brand refresh aims to make the bank "more modern and more relevant".
The first TV ad celebrates the feeling of excitement that comes with owning a new home. The story is told from the perspective of a slinky toy spring that comes to life, seeing a new world of possibility after relocating with its family. The playful spot is set to the funky sound of 70s track ‘Jungle Boogie’ by Kool and the Gang.
It was broadcast for the first time on Saturday (6 April) during ITV's Britain’s Got Talent. Iterations will also feature in branch and online, as well as social media.
Credits
Group Executive Creative Director: Ben Tollett
Chief Creative Officer: Richard Brim
Copywriter: Ben Stilitz
Art director: Colin Booth
Agency producer: Hannah Needham
Agency production Assistant: Lucy Trower
Planner: John Blight / Henry Kozak
Managing Partner: Charlotte Wolfenden
Business Director: James Derrick
Account Manager: Ross Keane / Charlie Poole
Designer/Typographer: Oliver Watts
Media agency: MediaCom
Media planner: Matthew Geddes
Production company: Riff Raff Films
Director: The Sacred Egg
Executive Producer: Matthew Fone
Producer: Jane Tredget
Social Media Director: Finn Keenan
Social Media Producer: Natalie Arnett
Social Media Producer: Kate Brady
D.O.P: Alex Barber
Production Designer: Nathan Parker
Editing Company: Cut & Run
Editor: Sam Bould
Post Production: MPC
Post Producer Ryan Hancocks
Colourist: Matthieu Toullet
VFX Supervisor: Alex Lovejoy
CG Supervisor: Fabian Frank
Lead Animator: Chris Welsby
Music Supervisor: Theodore
Audio Post Production: Jon Clarke @ Factory
