Square: advert-body-2
- Location:
Square, the payments company founded by Jack Dorsey, will launch a new integrated advertising campaign this week to celebrate the UK’s small business owners and encourage them to accept card payments. The ‘Square and Fair’ campaign has been created by Gyro London and celebrates the UK as a nation of shopkeepers and independent business owners.
Set to the 1942 wartime song 'The Thing-Ummy Bob', performed by Gracie Fields, the ad features a selection of real businesses of all ages and backgrounds who use Square’s technology.
The campaign will appear across TV, print, online and social media platforms, with targeted press and performance digital media to target business owners. It is the first national advertising campaign that Square has created specifically for the UK, and has been designed to reflect the unique spirit and character of the UK’s small business community.
Credits
Chief Creative Officer - David Harris
Creative Directors - Matt Allen and Luke Ashton
Art Director - Matt Allen
Copywriter - Luke Ashton
Production company - Floating Pictures
Senior Producer - Kate Miller
Producer - Helen Morley
Director - Rob Sanders
Director of Photography - Martyna Knitter
Photographer - Tom Hull
Integrated Account Lead - Rob Walker
Strategy Director - Giselle Okin
Group Account Director - Angela Gotsi
Project Manager - Sofi Andersson
Editing House - TRIM
Editor - Leila Sarraf
VFX company - CherryCherry
Sound Designer - Jonathan Miller
Retouching - ColourWorks
Planning Director - Ian Bell
Brand Media Account Director - Stefania Arioli
Performace Media Account Director - Craig Dempsey
