Joe Torre Safe At Home Foundation: advert-body-1 by Gyro
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The Joe Torre Safe At Home Foundation, whose mission is to end domestic violence and save lives, has rolled out its largest advertising awareness campaign to date and its first in nearly 12 years. Created by Gyro, the crux of the campaign is a TV spot called ‘End the Cycle’ that will run on CBS, A&E and other top networks. The spot, which illustrates how children who live with domestic abusers can grow up to mirror their parents, serves to shed light on the vicious cycle of domestic violence.
Credits
Executive Creative Director: Vito Zarrillo
Group Creative Director: Kash Sree
Creative Director: Marco Walls
Art Director: Alex Sprouse
Copywriter: Colin Quinn
General Manager: Wendy Lurrie
Account Manager: Paige O’Reilly
Strategist: Dafna Linden
Producer: Courtney Trent
UNIT9
Director: Michelle Craig
EP: Rania Hattar / Luca Delaurentiis
DOP: Ben Kitchens
Producer: Mindy Lubert
Post-Editorial: Rock Paper Scissors
Editor: Austyn Daines
EP: Christopher Noviello
Online: A52
EP: Jenny Bright
Colorist: Paul Yacono
Sound: Lime Studios
EP: Susie Boylan
Rerecording mixer: Tom Paolantionio