Ford: Be The Guardian of Your Galaxy by GTB

The newly-released Ford EcoSport commercial features the character Groot from Marvel Studios’ Guardians of the Galaxy Vol. 2. Directed by Bullitt director Peyton Reed for GTB, the spot centers on a young woman who receives a Groot figurine from her boyfriend. After receiving the toy, she dreams up a fantasy in which she and Groot – animated by Method Studios - escape enemies in a high-speed chase thanks to Groot’s advice and the Ford EcoSport before being launched back into reality.

Of the commercial, Reed said: “The biggest challenge of the project was balancing the action and effects with the comedy. Tone is crucial in a spot like this, especially when taking a character like Baby Groot out of the context of ‘Guardians’ and putting him into our world. I’ve always gravitated toward kinetic, visual comedy in my film work. More recently, with the Marvel Studios’ ‘Ant-Man’ movies, I’ve been able to work on a much bigger canvas with extensive visual effects. The Ford spot was a perfect fit.”