Avocados From Mexico: advert-body-1 by GSD&M
- Location:
Chris Elliott makes an appearance in Avocados From Mexico's Super Bowl in-game spot, but the real stars are the actors who cause mayhem when they find out there are no chips for the guacamole.
Airing during the second quarter of the Super Bowl, Avocados from Mexico’s ‘GuacWorld’ unites a chosen few in a perfect world. In the spot, a group of people are in the desert under a clear, utopian dome. The leader states that all the bad has been sealed out and they have everything they’ve always wanted in an idyllic paradise, including massages, peaceful music, plentiful avocados, and Elliott signing autographs, for some reason. But it doesn’t take much for this ideal society to start unravelling once its celebrated leader is met with a world-defining question from one of the followers: “where are the chips?”
When they see that the chips are outside the dome, chaos ensues until the leader shows them that they can put avocados and guac on other things, like toast and salads. Order is restored…until the wifi goes down.
Credits
Agency: GSD&M
Chief Creative Officer: Jay Russell
President: Marianne Malina
Group Creative Director: Tom Hamling
Group Creative Director: Tim Eger
ACD/Copy: Barrett Michael, Leigh Browne
ACD/AD: Greg Wyatt, Jon Williamson
Director of Production: Jack Epsteen
Account Director: Sabia Siddiqi
Account Supervisor: Audrey Henderson, Cat Snyder
Director of Business Affairs: Lindsay Wakabayashi
Chief Strategist: Andrew Teagle
Project Manager: Venus Soto
PR Communications Manager: Chelsey Korman
Production Company: O Positive
Directors: David Shane/Michael Clancy
Director of Photography: Marc Laliberte-Else
Executive Producer: Ralph Laucella
Executive Producer: Marc Grill
Producer: Ken Licata
Editorial: Arcade Edit
Editor: Nick Rondeau
Asst. Editor: Dean Miyahira
Managing Partner: Damian Stevens
EP: Crissy DeSimone
HOP: Kirsten Thon-Webb
Producer: Alexa Atkin
Editorial: GSD&M (Teaser)
Editor/Animator: Jacob Stern/Nick Grisham (Teaser)
Associate Producer: Mystie Pineda (Teaser)
Online, VFX, Color: Timber
Creative Directors/Partners: Jonah Hall & Kevin Lau
VFX Set Supervisor: Jonah Hall
Executive Producer: Sabrina Elizondo
Flame Artist: Brian Shneider
Flame Assists: Brandon Harden, Brack Hightchew, Erik Rojas
Design: Kevin Lau, Jon Lorenz, Zach Carnes, James Kim
CG: Jeff Willette, Jon Lorenz, Brandon Lester, Erik Zimmermann
Nuke Artists: Michael Loney, Mark Robben, Cris Kong, Daniel Svaboe
Colorist: Miles Kinghorn
Producers: Jillian Lynes, James Reid
Production Coordinator: Michelle CasHllo
Music & Sound Design Company: Robot Repair
Music: Kael Alden
Sound Design: Doug Darnell
Audio Post Studio: Eleven Mix: Jeff Payne
Asst. Mixer: Jordan Meltzer & Andrew Smith
Executive Producer: Melissa Elston
Producer: Maddee Bonniot
Mix: David Bewley/Pony Sound (Teaser)