The Drum Awards for Marketing - Extended Deadline

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Agency: GSD&M
Date: Jan 2018
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Chris Elliott makes an appearance in Avocados From Mexico's Super Bowl in-game spot, but the real stars are the actors who cause mayhem when they find out there are no chips for the guacamole.

Airing during the second quarter of the Super Bowl, Avocados from Mexico’s ‘GuacWorld’ unites a chosen few in a perfect world. In the spot, a group of people are in the desert under a clear, utopian dome. The leader states that all the bad has been sealed out and they have everything they’ve always wanted in an idyllic paradise, including massages, peaceful music, plentiful avocados, and Elliott signing autographs, for some reason. But it doesn’t take much for this ideal society to start unravelling once its celebrated leader is met with a world-defining question from one of the followers: “where are the chips?”

When they see that the chips are outside the dome, chaos ensues until the leader shows them that they can put avocados and guac on other things, like toast and salads. Order is restored…until the wifi goes down.

Credits

Agency: GSD&M

Chief Creative Officer: Jay Russell

President: Marianne Malina

Group Creative Director: Tom Hamling

Group Creative Director: Tim Eger

ACD/Copy: Barrett Michael, Leigh Browne

ACD/AD: Greg Wyatt, Jon Williamson

Director of Production: Jack Epsteen

Account Director: Sabia Siddiqi

Account Supervisor: Audrey Henderson, Cat Snyder

Director of Business Affairs: Lindsay Wakabayashi

Chief Strategist: Andrew Teagle

Project Manager: Venus Soto

PR Communications Manager: Chelsey Korman

Production Company: O Positive

Directors: David Shane/Michael Clancy

Director of Photography: Marc Laliberte-Else

Executive Producer: Ralph Laucella

Executive Producer: Marc Grill

Producer: Ken Licata

Editorial: Arcade Edit

Editor: Nick Rondeau

Asst. Editor: Dean Miyahira

Managing Partner: Damian Stevens

EP: Crissy DeSimone

HOP: Kirsten Thon-Webb

Producer: Alexa Atkin

Editorial: GSD&M (Teaser)

Editor/Animator: Jacob Stern/Nick Grisham (Teaser)

Associate Producer: Mystie Pineda (Teaser)

Online, VFX, Color: Timber

Creative Directors/Partners: Jonah Hall & Kevin Lau

VFX Set Supervisor: Jonah Hall

Executive Producer: Sabrina Elizondo

Flame Artist: Brian Shneider

Flame Assists: Brandon Harden, Brack Hightchew, Erik Rojas

Design: Kevin Lau, Jon Lorenz, Zach Carnes, James Kim

CG: Jeff Willette, Jon Lorenz, Brandon Lester, Erik Zimmermann

Nuke Artists: Michael Loney, Mark Robben, Cris Kong, Daniel Svaboe

Colorist: Miles Kinghorn

Producers: Jillian Lynes, James Reid

Production Coordinator: Michelle CasHllo

Music & Sound Design Company: Robot Repair

Music: Kael Alden

Sound Design: Doug Darnell

Audio Post Studio: Eleven Mix: Jeff Payne

Asst. Mixer: Jordan Meltzer & Andrew Smith

Executive Producer: Melissa Elston

Producer: Maddee Bonniot

Mix: David Bewley/Pony Sound (Teaser)