Oxygen Network: advert-body-1 by Grow

Norfolk, Virginia-based digital agency, Grow has launched a new social campaign in support of Oxygen Network's rebranding to a true crime network. 'The Pursuit' is a social crime thriller that plays out entirely on Facebook and is one of the first branded uses of Facebook Live 360°. The first-person criminal investigation has viewers stepping into a Live 360° walkthrough of the crime scene, allowing fans to examine and uncover evidence and clues.

Photo and video evidence is posted to Oxygen’s Facebook page and will ultimately lead to the killer, as the experience culminates on August 18 in a live interrogation where viewers can ask questions and hear suspects respond in real-time. Grow was given a brief to create a social activation for the re-brand, and in turn created this interactive experience that unravels entirely on Facebook.