Homes.com: advert-top-1 by Grow
- Location:
Pioneering realty website Homes.com has revealed a new, modernized brand experience and supporting marketing campaign in partnership with Norfolk-based digital agency Grow.
Insights stemming from consumer and industry research informed Grow's approach to create a digital experience that better mirrors the human experience of buying a home. Using those insights, Grow created three new key features called Homes.com Snap & Search Beta , Homes.com Match and Homes.com HomeShare, which were created with powerful AI technology — such as machine learning and predictive search — as well as careful consideration to simple user experience.
These features aim to turn Homes.com into the premier home search destination. Grow also created and developed a national, digital ad campaign to introduce the new Homes.com, which will showcase what a ‘Simply Smarter Home Search’ really looks like for homebuyers. The campaign leads with the key features that differentiate the Homes.com experience from the rest of the category: Homes.com Snap & Search, Homes.com Match and Homes.com HomeShare.
Credits
Drew Ungvarsky, Executive Creative Director, Grow
Marcus White, Creative Director
Ryan Colley, Art Director
Meg Linen, Copywriter
Matt Singleton, Designer
Sarah Ann Walters, Director of Strategy & Client Engagement
Alisha Beck, Producer
Todd Lower, Executive Producer
Slanted Studios, Production Partner
Dave Mele, President, Homes.com
Erin Ruane, Senior Vice President of Marketing, Homes.com
Patty McNease, Marketing Director, Homes.com
