Sierra Trading Post: #GoWildFolks by Grey New York
- Location:
Sierra Trading Post, part of the T.J.Maxx, HomeGoods & Marshalls Family, has been around for 30-plus years, but is reintroducing the brand with a national marketing campaign – Go Wild, Folks – making the outdoors accessible to all, from the avid campers and bikers to the everyday folks.
The campaign from Grey New York launches with a first ever TV spot for the brand, 'Fight or Flight,' putting new hikers up against the ultimate enemy – a beaver.
The brand did a soft launch of Go Wild, Folks over Labor Day weekend via social media, parodying extreme athletic events launching with Cliff, Diving - people named Cliff, and even some with the last name Clifford, show off their athletic prowess diving (well most are belly flops). The long form video and the :15 video have over a million views across all social platforms to date.
Throughout 2017, Sierra Trading Post will roll out additional spots and new social media content.
Credits
CREATIVE AGENCY: Grey New York
Advertiser: Sierra Trading Post
Spot Title: “Fight Or Flight”
Agency: Grey
Worldwide Chief Creative Officer: John Patroulis
Deputy Chief Creative Officer: Jeff Stamp
Creative Director, Art Director: Tyronne Schaffer
Creative Director, Copywriter: Matt Moyer
Associate Creative Director, Copywriter: Patrick Conlon
Art Director, Senior Designer: Robert Jencks
Project Manager: Cate Belhumeur
Partner: Marnie Kain
EVP Account Director: Alexis Porter
Account Supervisor: Kevin Irizarry
Senior Account Executive: Lauren Apkarian
Executive Strategy Director: Tony Lederer
Social Strategist: Colin Reilly
EXECUTIVE PRODUCTION: Townhouse
Townhouse President: Bennett McCarroll
Townhouse Head of Integrated Production – James McPherson
Townhouse Integrated Producer: Alex DeSantis
Townhouse Business Manager: Angelique Vargas
Townhouse Music Producer: David Steinberg
Production Company (location): Station Film (Brooklyn, NY)
Director: Scott Corbett
Director of Photography: Jeff Venditti
Editor (person & company): Jesse Reisner, Townhouse Studios
Music Design (company): Duotone
