NFL: advert-body-2 by Grey New York
- Location:
The NFL unveiled a new multi-platform brand campaign to kick off the new season. The campaign, ‘Let the Show Begin,’ showcases the entertainment experience that is NFL football.
The campaign features a series of opening title sequences, similar to those of popular television shows, which depict how each snap of the ball brings more drama and suspense than any piece of programming that currently airs today. Movie-style posters, teaser trailers and behind the scenes footage will also appear on social media, allowing fans to experience the campaign in a variety of different ways.
The first spot, ‘Hope,’ builds to a crescendo of light and sound thanks to 'Shock & Awe,' an original piece of music created by Grammy Award-winning artist Miguel and features star players, including Landon Collins, Von Miller, Dak Prescott, Earl Thomas, Myles Garrett and DeShaun Watson.
The 60-second spot will debut prior to the regular season opener on NBC. A total of four commercials, created by Grey New York, will roll out during the season with themes mirroring the unfolding human drama that occurs throughout the NFL season: hope, unpredictability, drive and survival.
To create authentic opening title sequences, the NFL and Grey New York teamed up with Elastic, the production company behind the opening titles of hit shows such as Game of Thrones, Westworld, and True Detective.
Credits
Client: NFL
Creative Agency: Grey New York
Worldwide Chief Creative Officer: John Patroulis
Deputy Chief Creative Officer: Jeff Stamp
Group Creative Director: Joe Mongognia
Creative Director/Art Director: Mike Cicale
Creative Director/Copywriter: Cameron Miller
Project Director: Hank Romero
EVP/Global Account Director: Brian Weston
SVP/Account Director: Courtney Berry
Senior Account Executive: Lucy Hallowell
Assistant Account Executive: Michael Jones
Executive Strategy Director: Tony Lederer
Senior Planner: Nicolas Pilaprat
Senior Planner: Ben Michaels
Content Strategist: Bryce Mathias
Sound Design: Sound Lounge
Executive Producer: Mike Gullo
Producer: Becca Falborn
Co-Mixed by Rob Sayers and Peter Holcomb
Live Action
Production Company: Elastic
Director: Paul Mitchell
Director of Photography: Sean Stiegemeier / Giorgio Scali
Live Action Producer: Richard Weager
Production Designer: Shel Greb
Post Production
Design Studio: Elastic
Creative Director: Paul Mitchell & Lisa Bolan
Designer(s): James Levy, Nadia Tzuo
Producer: Lee Buckley / Heather Johann
Executive Producer: Luke Colson
Head of Production: Kate Berry
Managing Directors: Linda Carlson & Jennifer Sofio Hall
VFX Supervisor / 2D Lead: Maciek Sokalski
CG Supervisor / 3D Lead: Andrew Romatz
3D Artists: Ian Ruhfass
2D Artists: Elliot Brennan, Brinton Jaecks
Roto Artists: Tiffany Germann
Color
Colorist: Paul Yacono
Color Assistant: Chris Riley
Color Producer: Jenny Bright
