Febreze: advert-top-1 by Grey New York
- Location:
Febreze is returning to the Super Bowl for the second year in a row with a spot starring Dave, a man whose life is pretty unremarkable apart from the fact his “bleep don’t stink.”
Created by Grey New York, the mockumentary-style ad features an interview with Dave’s parents, who marvel over his ability to leave bathrooms odor-free. It also features interviews with Dave’s doctor, wrestling coach, former school janitor and even ex-girlfriend, who says she doesn’t know how she’s “supposed to move on” after dating someone with such a rare capability.
Credits
WW Chief Creative Officer: John Patroulis
Deputy Chief Creative Officer: Jeff Stamp
Group Creative Director: Lance Parrish
Creative Director: Tyronne Schaffer
Creative Director: Matt Moyer
Copywriter: Lesley Scheuermann
Art Director: Reagan Fromm
Project Manager: Arie Andrews
Planning Director: Justine Feron
Senior Planner: Jeremy Ho
Partner: Caroline Winterton
BAL Global EVP: Mercedes Campos
VP Account Director: Kelly Norris
PRODUCTION AGENCY: Townhouse
SVP Head of Integrated Production: James McPherson
Associate Head of Production: Tania Salter
VP Executive Integrated Producer: Katy Hill
Music Producer: David Lapinsky
PRODUCTION COMPANY: Hungryman
Director: Bryan Buckley
Managing Partner / Executive Producer: Kevin Byrne
Partner / Executive Producer: Mino Jarjoura
Executive Producer: Dan Duffy
Head of Production / Executive Producer: Jacki Sextro
EDITORIAL COMPANY: Cosmo Street
Managing Partner / Editor: Tom Scherma
Assistant Editor: Joshua Berger
Managing Partner / Executive Producer: Maura Woodward
TELECINE COMPANY: The Mill
Colorist: Fergus McCall
Executive Producer: Rochelle Brown
VFX COMPANY: Switch FX
Executive Producer: Diana Dayrit
VFX Producer: Cara Flynn
