The Drum Awards for Marketing - Extended Deadline

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Client: Canon
Date: Oct 2016
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Canon has tapped YouTube star and anti-bullying advocate Anna Akana as its latest 'Rebel With A Cause,' the brand's yearlong campaign that aims to put a spotlight on modern day rebels who challenge the status quo in their own unique way. In a film created by Grey New York and shot on Canon EOS Rebel T6i DSLR cameras, Akana and The Groundlings comedy troupe are shown helping bullied teenagers use the power of comedy to face their fears.

Credits

Chief Creative Officer: Andreas Dahlqvist

Head Of Innovation: Darren Moran

Group Creative Director: Anthony DeCarolis

ACD/ Copywriter: Natalie Rose

ACD/ Art Director: Rodrigo Burdman

ACD/ Art Director: Andrew Barrett

ACD/ Copywriter: Pieter Melief

The Groundlings Writer: Jimmy Fowlie

The Groundlings Writer: Ariane Price

EVP, Global Account Director: Rick Reilly

SVP, Account Director: Nikki Maizel

VP, Account Director: Kate Kim

Account Executive: Abel Flint

Strategy Director: Steve House

Strategist: Sarika Patel

Grey Activation + PR

President, Grey Activation & PR: Amy Tunick

SVP, PR: Courtney Engel

VP, Activation: Nicole Feldman

Account Director, Talent, Licensing & Casting: Stacey Gersten

Account Director, PR: Ryan Hallett

Account Supervisor, Activation: Lindsey Wood

Account Supervisor, PR: Ashley Pultz

Account Executive, PR: Meaghan Murphy

Assistant Account Executive, Activation: Yael Herman

Lead Creative Director, Activation + PR: Elizabeth Valleau

Executive Production: Townhouse

Townhouse President: Bennett McCarroll

Townhouse Director of Integrated Production: James McPherson

Townhouse Producer: Lauren Tuttman

Townhouse Assistant Producer: Jacob Herman

Townhouse Music Producer: Zachary Pollakoff

Production Company: Townhouse Studios (New York, NY)

Director: Anthony DeCarolis

Director of Photography: David Vollrath

Editor: Jesus Sepulveda at Townhouse Studios

Music/Sound Design: Dante Desole at Townhouse Studios

Principal Talent: Anna Akana