Vertex Watches: advert-body-3 by Grey London
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British watchmaker Vertex has evoked the story of its Caliber 59 military issue watch to promote the limited edition M100 in a new campaign created by Grey London – the brand’s first advertising in 50 years.
Established in 1917, Vertex was one of the so-called ‘Dirty Dozen’ – 12 companies that built and supplied watches to the specifications of the UK Ministry of Defence. Its Caliber 59 was officially issued to British special units during the Second World War.
Though Vertex ceased production in 1972, it was re-launched by Don Cochrane, great grandson of the company’s original founder, with the launch of the new M100 – a tribute to the Calibre 59 – earlier this year.
Credits
Agency - Grey London
Vicki Maguire / Caroline Pay - Joint Chief Creative Officers
Andy Lockley - Creative Director
Andy Lockley - Copywriter
Andy Lockley - Art Director
Stuart Leung - Designer
Stuart Leung - Typographer
Jonas Ranson / Blacklist Editions - Printmaker