Tuborg: advert-body-1 by Grey London
- Location:
Tuborg has created a chatbot that invites users into the lives of celebrities and influencers as part of a new global campaign. The Open Lives Chatbot helps people explore their own city through the eyes of another person, taking them to bars, gigs and hidden locations they might never have experienced – all powered by local Tuborg influencers and celebrities, and hosted on Facebook Messenger.
It’s part of a new brand positioning: 'Open to more since 1880'. The campaign also launched with a 30-second film that celebrates the people we meet over a lifetime. With the campaign Tuborg hopes to redefine fun for a new generation of consumers, ultimately inspiring them to celebrate the life experiences they can gain while sharing a Tuborg with someone.
The TVC will be rolled out in various key markets around the world, and the chatbot launches first in Serbia in April, before being released globally. The brand campaign is also supported by bespoke social activity and a shopper marketing campaign.
Credits
Client: Tuborg - Carlsberg Group
Branimir Bratanov – Tuborg Global Marketing Director
Vsevold Nikolaev – Former Tuborg Global Marketing Director
Ana Rodic – Tuborg Global Brand Manager
Paola Palladino – Tuborg Global Digital Manager
TUBORG MEDIA AGENCY: Initiative
Creative Agency: Grey London
Dan Cole – Creative Director
Andy Garnett– Creative Director
Ben Buswell – Copy Writer
Andrew Singleton – Art Director
Lex Down – Creative Director
Jimmy Blom – Deputy Executive Creative Director
Fritha Dickie – Agency Producer
Katja Giannella – Group Business Director
Sophie Gosper – Account Director
Sarah Davies – Senior Account Manager
Gabrielle Manning – Account Executive
John Jones – Planning Director
Director: Nez
Production Company: Pulse
Producer: Debbie Ninnis
Editor: Max Windows @ Stitch
Post production: Electric Theatre
Sound: Sam Robinson @ 750mph
