Sixt: advert-top-1 by Grey London
- Location:
Creative agency Grey London has unveiled the latest execution of its Drive Smug campaign for car rental firm Sixt. Three comic TV spots, which air on TV and online from March, introduce a series of brazenly smug characters delighted – often ostentatiously so – with the economy prices they have paid to rent premium cars.
The spots are timed to coincide with the launch of the new BMW 5 series which will be available exclusively through Sixt during the campaign period. They continue the brand’s Drive Smug positioning, first launched by the agency in 2015. Drive Smug captures that warm, self-satisfied glow you get when you’ve pulled off a little victory. It’s a feeling Sixt wants its customers to experience every time they rent one of their cars – because for the same price other firms will charge to rent you something ordinary, Sixt will rent you something extraordinary.
Credits
Executive creative director: Vicki Maguire
Creative director: Jay Marlow
Creative: Ben Buswell, Andrew Singleton
Agency producer: Fritha Dickie
Assistant producer: Jessie Gammell
Planning Director: Rachel Walker
Planner: Oliver Pople
Account Team: Bianca Bensemann, James Jarman, Andy Samuels
Production Company: Stink
Director: Linear Dove
Editor: Guy Savin
Producer: Jay Lovelock
DoP: Olivier Cariou
Post production: Gramercy Park Studios
Audio post production: Gramercy Park Studios – Zak Kurtha
Grade: Gramercy Park Studios – Ben Rogers
