Proctor & Gamble: advert-body-3 by Grey Group
- Location:
To Indonesians, the holy month of Ramadan means a time of reunion with loved ones. Millions of Indonesians travel home to be with their parents and enjoy the festivities.
However, in the competitive world of sport, taking time off is difficult and hundreds of Indonesian national athletes are unable to spend quality time with their mothers.
Unfortunately, Ramahan falls within the peak training season this year, and to choose between one mother or their motherland (bearing the hopes of 250 million Indonesians) is a dilemma many have had to mull over.
This year, P&G wants to help 810 Indonesian national athletes apologize to their mothers in their own unique ways. A package of apology will be sent directly to every mother of the athletes who will be unable to return home this Ramadan.
Featuring Sri Ranti, among the most prominent of Indonesia’s medal hopefuls, the film illustrates her painstaking experiences as she invests heart and soul into training for the upcoming 2018 Asian Games in August, and how she dedicated her Gold medals from previous tournaments in a heartwarming tribute and apology to her mother.
Credits
Executive Creative Director: Nugroho Nurarifin
Senior Art Director: Finy Tjong
Copywriter: Juenre Sitanggang
Art Director: Devan Rudhinata
Senior Graphic Designer: Maria Priscilla
General Manager: Sharan Sood
Account Director: Sawitri Hertoto
Senior Account Manager: Masayu Difa
Strategic Planner: Ilmalana
Digital Manager: Oktavianus Daud
Social Media Officer: Ainun Yasmin
Executive Producer: Iqbal Arrasyid
Film Director: Upie Guava
Music Composer:
Huma Qureshi, Regional Director, PR & Corporate Communications, AMEA
Country Marketing Manager P&G Indonesia: Daphne Kuah
Brand Manager: Berlian Dewirani
Assistant Brand Manager: Mista Kurniawan