The Drum Awards for Marketing - Extended Deadline

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For World Elephant Day on 12th August, whiteGREY Australia has partnered with the David Sheldrick Wildlife Trust and ElephantVoices, for the first time allowing human words and emotions to be translated into elephant calls.

The Trust and whiteGREY today launch ‘Hello in Elephant’ - a website using voice recognition technology, as well as input for text and emoji, to translate messages into the Elephant Language, so their voice can be shared and heard around the world.

Credits

Client: David Sheldrick Wildlife Trust

Executive Director: Rob Brandford

Agency: whiteGREY Australia

National Executive Creative Director: Chad Mackenzie

Senior Creative: Brett Terblanche

Senior Creative: James Blow

Senior Creative: Richard Taylor

WPP Global Head of Strategy: Jon Steel

Senior Strategist: Matt Simms

Group Account Director: Justine Leong

Business Manager: Alex Sunier

Head of Production: Terry Kerr

National Head of Technology: Matt Sayer

Project Director: James Wright

Associate Experience Design Director: Dom Watson

Digital Art Director: Cohan Banfield

Lead Developer: Hoang Phan

Full Stack Developer: Yohan Mocho

Video Production: Hogarth

Video Editing: Form Productions, Nick Margerison

Sound: Smith & Western