The Drum Awards for Marketing - Extended Deadline

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Agency: Grey Dhaka
Date: May 2016
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Grey Dhaka teamed up with volunteers from Grameen Intel Social Business Ltd to address an issue across Pakistan that sees up to 70% of the population living in 45 degrees Celsius in the summer because their homes are made out of tin.

They created the Eco-Cooler – the world’s first-ever zero electricity air cooler, which uses re-purposed plastic bottles cut in half and put into window-sized grids.. Based on wind direction and airflow pressure, the Eco-Cooler decreases the temperature in tin huts by up to 5 degrees Celsius.

Credits

Chief Creative Officer: Gousul Alam Shaon

Creative Director: Jaiyyanul Huq

Creative Supervisor: Ashis Paul

Art Directors: Ashis Mridha, Shariful Islam, Saniar Rahman Rahul, Zubair Hossain Oni

Copywriters: Akrum Hossain Shaheen, Md Amin, Sarwat Sarah

3D Visualizer: K.M.Yousuf-Al-Mamun

Group Account Director: Masud Parvez, Ayesha Farzana

Senior Media Director: Md. Abdullah Al Kafi

Senior Planning Manager: Bitop Das Gupta

Planning Manager: Ummiya Rahman

Operations Manager: Zamir Uddin Sohel

Senior Admin Officer: Manami Sunjia Hossain

Regional Director, PR & Corporate Communications: Huma Qureshi

Regional Corporate Communications Executive: Cedric Wceke