Salvation Army: advert-body-1 by Grey Canada
- Location:
The Canadian Salvation Army is extending its 'Poverty isn't always easy to see' campaign to the holidays this year with a powerful execution that includes TV, print and Facebook 360 photos. Created by Grey Canada, the campaign features three families whose picture-perfect holiday cards cover up the fact that each family is actually living in poverty. The campaign aims to remind people that while "poverty isn't always easy to see," this can be especially true during the holidays.
Credits
Executive Creative Directors: Joel Arbez, James Ansley
Art Directors: Oliver Brooks, Ryan McNeill, Janet Wen
Writers: Mike Richardson, Shirley Yushkov
Account Director: Siobhan Doyle
Account Executive: Kit Kostandoff
Strategic Planner: Jean Claude Kikongi
Producers: Vanessa Birze, Deena Archibald, Sam Benson
Digital Producer: Dominic Barlow
Director of Technology and UX: Marc Cattapan
Production Company: Westside Studios
Director/Photographer: Frank Hoedl
Editorial: Christina Humphries, Rooster Post
Post Production: Fort York
Colour: The Vanity
Audio: Boombox, Cylinder Sound
