Volvo has teamed up with content production agency Great Guns to release a branded music video, which follows Israeli actress Yuval Scharf as she drives through her surreal, animated imagination away from a bad relationship.
The spot serves as a music video for ‘Call My Name’ by The Goldman Brothers, with the Volvo V40 also taking a starring role.
The viewer follows Scharf through all the emotions of a break-up – namely sadness, anger, hatred, revenge and acceptance – as she drives in the wilderness between Jerusalem and Jericho in Israel. Her partner reappears as an annoying animated character that chases her car frame by frame in a flipbook-style, eventually turning into a full cartoon.
As he catches up with the Volvo, the protagonist realises she has the power to pelt with raindrops, ballistic love hearts and giant limbs. However just when he appears to have vanished he lands in live-action form next to her in the passenger seat.
The film ends as the couple drive on, not saying a word.
Written & Directed by Tal Zagreba
Music: The Goldman Brothers
Director of Animation: Robert Moreno
Executive Producer: Lior Miller
Co-Production Company: Great Guns
Co-producers: Laura Gregory / Sheridan Thomas
Cinematographer: Daniel Miller
Aerial Videography: DRONZ
Assistant Director: Boaz Pesenzon
Focus Puller: Eytan Ben-Arieh
Key Grip: Liad Berger
Best Boy Grip: Daniel Kalozski
Art & Props: Anat Glazer
Make Up: Noa Levi
Hair: Sara Ashanti
Editor: Robert Moreno
Post Supervisor: Robert Moreno
2D Animation: Robert Moreno, Alon Richter
Matte Painting: Anna Strebkov
Compositing & VFX: Robert Moreno
Color Grading: Robert Moreno