The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Agency: Great Guns
Client: Bentley
Date: Oct 2017
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Bentley and Keko have commissioned Kit Lynch-Robinson and Great Guns to create the launch film for the first ever redesign of the Bentley Continental.

Bentley is aiming to build upon the success of its Bentayga SUV with this all-new, third-generation Bentley Continental GT sports tourer, which has been unveiled for its public debut at the 2017 Frankfurt Motor Show.

Shot around the scenery of the Dalmatian Coast in Croatia, the concept was to reveal this new design with the breaking light of dawn.

In order to capture the Bentley in the perfect light and environment, Lynch-Robinson researched locations where the roads were sweeping but not arid in surrounding to show off the luxury feel of the car. The team used both a Russian Arm and drones to capture the sweeping shots and tease out the design lines of the new model.

Credits

Agency - Keko

Maja McIntosh- Keko - agency producer

Iain Ross - executive creative producer- Keko

Production company - Great Guns

Kit Lynch-Robinson - director - Great Guns

Kate Phillips - executive producer - Great Guns

Post production - Raised by Wolves

Sound - 75 MPH

Editors - James Demetriou, William Cole