The Drum Awards for Marketing - Extended Deadline

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Agency: gpstudio
Client: Fabled
Date: Aug 2016
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The London beauty store, on Tottenham Court Road, is designed to merge the online and physical worlds, with digital elements linking through to Fabled’s online shop.

As well as complementing the brand’s online offering, the new store puts a uniquely experiential spin on beauty retailing. It has a ‘test and play’ space where customers are encouraged to learn about and experiment with the brand’s beauty products.

Credits

Partner and Founder: Gregor Jackson