Channel 4: Night Mode by Goodstuff Communications

Channel 4, eve sleep and Goodstuff have partnered to create a world first in TV advertising by removing the blue light from their TV adverts this Sunday, marking the weekend of World Sleep Day (Friday 13th March), in a bid to help the nation wind down to sleep more easily.

With the average Brit getting 5 hours and 36 minutes uninterrupted sleep a night, well under the NHS guidelines, the first ever ‘night mode’ ad break will remove the brain stimulating effect of TV’s blue light by applying an amber coloured filter to adverts from eve sleep and a number of partner brands. The ‘roadblock’ ad break takeover will air simultaneously across Channel 4, E4 and More4 at approx. 9.45pm.

Supporting the campaign are Calpol, Cazoo, Listerine, The AA and VELUX who are joining the sleep wellness brand in removing the blue light from their adverts within the same break.