Xfinity: The Joneses by Goodby Silverstein & Partners

Client: Xfinity
Date: Oct 2017
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The Drum Creative Awards Logo

The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution

Xfinity continues its “future of awesome” brand story with a new spot from Goodby Silverstein & Partners that features Gig Speed Internet. directed by O Positive’s Jim Jenkins, and lensed by cinematographer Jeff Cronenweth.

'The Joneses' heralds the arrival of Gig speed - internet so fast every customer thinks they’ve finally gotten one up on their neighbors.

The spot is about people discovering a new power - of an entire neighborhood getting wrapped up in a game of who has the fastest network. It’s a fun story built around a the 'keeping up with the Joneses' popular phrase, but the message of empowerment - and the way each successive family shown thinks they’ve won the neighborhood - is what drives the spot.

Credits

Ad Agency: Goodby Silverstein & Partners

Client: Comcast

Client

Senior Vice President, Marketing Communications: Peter Intermaggio

Senior Vice President, Marketing Communications, Sales and Marketing: Eileen Diskin

Sr. Director, Marketing Communications: Katie Senderowitz

Sr. Director, Marketing Communications: Gina Freeland

Manager, Marketing Communications: Kaitlyn McCauley

Manager, Marketing Communications: Kristen Smith

Creative

Co-Chairman: Jeff Goodby

Co-Chairman: Rich Silverstein

Chief Creative Officer: Margaret Johnson

Creative Director: Jens Waernes

Creative Director: Jon Wolanske

Creative Director: Jeff Gillette

Associate Creative Director (Joneses): Ryan McLaughlin

Art Director: Stefan Copiz

Copywriter: Chris Ford

Copywriter: Matt Bottkol

Production

Director of Broadcast Production: Tod Puckett

Executive Broadcast Producer: James Horner

Broadcast Producer: Christina Wells

Music Supervisor: Todd Porter

Account Services

Managing Partner: Leslie Barrett

Group Account Director: Michael Crain

Account Director: Rachel Fagin

Account Director: Melody Cheung

Account Manager: Rosie Breen

Account Manager: Ariel Berk

Assistant Account Manager: Chris Brandus

Brand and Communication Strategy

Group Brand Strategy Director: John Thorpe

Brand Director: Evan Hunerberg

Business Affairs

Director of Business Affairs: Judy Ybarra

Business Affairs Manager: Annie Holmgren

Production Company- O Postive

Director: Jim Jenkins

Director of Photography: Jeff Cronenweth

Production Designer: Jason Edmonds

Line Producer: Marc Grill

Executive Producer: Ralph Laucella

Editorial- HutchCo Technologies

Editor: Jim Hutchins

Assistant Editor: Patrick O’Leary

Executive Producer: Jane Hutchins

Online & FX- The Mill

Executive Producer: Enca Kaul/Thatcher Peterson

Senior Producer: Hillary Thomas

Coordinator: Chaz Pizani

Lead Flame: Tara DeMarco

Flame Artist: Jale Parsons

Telecine: Company 3

Colorist: Dave Hussey

Executive Producer: Liza Kerlin

Music

Marmoset Music

Director of Music Supervision: Eric Nordby

Executive Producer: Katy Davidson and Tim Shrout

Mix: Lime Studios

Sound Engineer: Rohan Young

Assistant Engineer: Ben Tomastik

Executive Producer: Susie Boyaja

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Audi: Wind by AvL/SE

Added 11 December 2017
Agency: AvL/SE
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