Xfinity: The Joneses by Goodby Silverstein & Partners

Client: Xfinity
Date: Oct 2017
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The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution

Xfinity continues its “future of awesome” brand story with a new spot from Goodby Silverstein & Partners that features Gig Speed Internet. directed by O Positive’s Jim Jenkins, and lensed by cinematographer Jeff Cronenweth.

'The Joneses' heralds the arrival of Gig speed - internet so fast every customer thinks they’ve finally gotten one up on their neighbors.

The spot is about people discovering a new power - of an entire neighborhood getting wrapped up in a game of who has the fastest network. It’s a fun story built around a the 'keeping up with the Joneses' popular phrase, but the message of empowerment - and the way each successive family shown thinks they’ve won the neighborhood - is what drives the spot.


Ad Agency: Goodby Silverstein & Partners

Client: Comcast


Senior Vice President, Marketing Communications: Peter Intermaggio

Senior Vice President, Marketing Communications, Sales and Marketing: Eileen Diskin

Sr. Director, Marketing Communications: Katie Senderowitz

Sr. Director, Marketing Communications: Gina Freeland

Manager, Marketing Communications: Kaitlyn McCauley

Manager, Marketing Communications: Kristen Smith


Co-Chairman: Jeff Goodby

Co-Chairman: Rich Silverstein

Chief Creative Officer: Margaret Johnson

Creative Director: Jens Waernes

Creative Director: Jon Wolanske

Creative Director: Jeff Gillette

Associate Creative Director (Joneses): Ryan McLaughlin

Art Director: Stefan Copiz

Copywriter: Chris Ford

Copywriter: Matt Bottkol


Director of Broadcast Production: Tod Puckett

Executive Broadcast Producer: James Horner

Broadcast Producer: Christina Wells

Music Supervisor: Todd Porter

Account Services

Managing Partner: Leslie Barrett

Group Account Director: Michael Crain

Account Director: Rachel Fagin

Account Director: Melody Cheung

Account Manager: Rosie Breen

Account Manager: Ariel Berk

Assistant Account Manager: Chris Brandus

Brand and Communication Strategy

Group Brand Strategy Director: John Thorpe

Brand Director: Evan Hunerberg

Business Affairs

Director of Business Affairs: Judy Ybarra

Business Affairs Manager: Annie Holmgren

Production Company- O Postive

Director: Jim Jenkins

Director of Photography: Jeff Cronenweth

Production Designer: Jason Edmonds

Line Producer: Marc Grill

Executive Producer: Ralph Laucella

Editorial- HutchCo Technologies

Editor: Jim Hutchins

Assistant Editor: Patrick O’Leary

Executive Producer: Jane Hutchins

Online & FX- The Mill

Executive Producer: Enca Kaul/Thatcher Peterson

Senior Producer: Hillary Thomas

Coordinator: Chaz Pizani

Lead Flame: Tara DeMarco

Flame Artist: Jale Parsons

Telecine: Company 3

Colorist: Dave Hussey

Executive Producer: Liza Kerlin


Marmoset Music

Director of Music Supervision: Eric Nordby

Executive Producer: Katy Davidson and Tim Shrout

Mix: Lime Studios

Sound Engineer: Rohan Young

Assistant Engineer: Ben Tomastik

Executive Producer: Susie Boyaja

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Audi: Wind by AvL/SE

Added 11 December 2017
Agency: AvL/SE
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