Xfinity: advert-top-1 by Goodby Silverstein & Partners
- Location:
Earlier this year, the Xfinity marketing team asked customers to post some of their more unusual voice searches on Facebook, and then the team had some fun fulfilling a few of the more wonder-full X1 Voice Remote wishes.
The stories feature real customers, including a military couple who are granted the wedding of their dreams, an elderly woman who receives a new piano to play for her community, a mom who wanted her son to have the best marble race toy in town and a mom who is gifted a pizza the size of a table for her 12-year-old daughter’s soccer team.
The Xfinity X1 Voice Remote has become one of Comcast’s most popular products. The company has delivered 18m of them, and last month alone, customers gave nearly half-a-billion voice commands.
Credits
Ad Agency: Goodby Silverstein & Partners
Client: Xfinity
Title of Creative Work: “Magic Remote”
Live Date: December 18, 2017
Xfinity
SVP, Brand Marketing and Communications: Peter Intermaggio
SVP, Brand Marketing: Todd Arata
Executive Director, Social Marketing: Nader Ali-Hassan
Senior Manager, Social Marketing: Monica Blake
Senior Manager, Social Marketing: Cortney Spiker
Manager, Social Marketing: Beth McDermott
Creative
Chief Creative Officer: Margaret Johnson
Creative Director: Jens Waernes
Creative Director: Jon Wolanske
Associate Creative Director: Laura Petruccelli
Associate Creative Director: Rohan Cooke
Art Director: Michael Kang
Copywriter: Matt Casey
Production
Producer: Mallory Guraya
Producer: Danielle Riccardi
Associate Producer: Sammie Heston
Producer: Ted Meyer
Executive Producer: James Horner
Director of Broadcast Production: Tod Puckett
Company Name: GS&P Social
Director: Andrew Butte
Director of Photography: Michael Miller
Director of Photography: Mark Sandhoff
Producer: Amanda Steigerwald
Account Services
Managing Partner: Leslie Barrett
Group Account Director: Jason Bedecarre
Account Director: Rachel Fagin
Account Manager: Clark Gieseke
Assistant Account Manager: Lauren Berry
Strategist
Director of Brand Strategy: John Thorpe
Communication Strategy
Group Content Strategy Director: Nick Reggars
Director of Communications: Meredith Vellines
Senior Communication Strategist: Maren Severtson
Junior Communication Strategist: Willa Peng
Business Affairs
Director of Business Affairs: Judy Ybarra
Business Affairs Manager: Jaime Szefc
Production Company
Company Name: ModOp Films
Director: Kai Sehr
Director of Photography: Chris Saul
Producer: Leslie Lucey
Executive Producer: Rossi Cannon
Executive Producer: Steve Schofield
Editor: David Cullipher
Editorial Company
Company Name: GS&P eLevel
Editor: Graham Willcox
Editor: Erik Johnson
Assistant Editor: Lori Arden, Liz Norris
Post-Producer: Jennifer De Leon
Finishing/VFX
Company Name: GS&P eLevel
Lead VFX Artist: Jason Jobe, Chad Ford
Creative Director: Mike Landry
Music
Company Name: Hearfilm
Mix and Sound Design
Company Name: GS&P eLevel
Mixer: Nicholas Dematteo, Dave Baker
