Tostitos: advert-body-3 by Goodby Silverstein & Partners

Chip brand Tostitos has enlisted leather-jacked action star Jean-Claude Van Damme to help bring friends together, so he doesn’t have to replace your friends at gatherings.

The campaign encourages people to get together throughout the year and Van Damme is the catalyst for the new tagline for the brand, “Get Together Already.”

In a series of spots by Goodby Silverstein & Partners, Van Damme humorously offers advice on the importance of getting together with your friends. Because if you don’t, he says, they might replace you with someone else. Someone cooler, more inspiring and way more muscular. Like Jean-Claude Van Damme. So, he essentially commands people to get together, or they might get “Van Dammed.”

Van Damme is also seen in short 6- and 15-second spots, promoting the ease of having Tostitos products at parties where friends gather, even calling the signature corn chip ‘friendchips’.