The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Client: Sonic
Date: Jun 2016
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Sonic has launched a campaign called #AmazeYourMouth that features actors with cartoon-like characters painted around their mouths as they partake in campfires, sleepovers and even a newscast while discussing the brand's specialty drinks. Created by GS&P, the videos feature the "comedic mouths" of Sonic’s iconic Two Guys, Peter Grosz and T.J. Jagodowski, along with John Lutz of 30 Rock and Second City stars Chelsea Devantez & Carisa Barreca. The social videos will run this summer on Instagram, YouTube, Twitter and Facebook.