Mountain Dew: Kenny Mayne interviews Dewey Ryder and Dale Earnhardt Jr. by Golin

Agency: Golin
Client: Mountain Dew
Date: Nov 2017
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Fans didn’t have to wait long for the jealousy and tension to leak from the garage with the new Mountain Dew character, Dewey Ryder (Danny McBride) as he 'takes over' Dale Earnhardt Jr's car when Earnhardt retires.

ESPN anchor Kenny Mayne caught up with Dewey and Dale for a sit-down interview to discuss the transition of power. The video aired – just once – recently on SportsCenter.

Credits

CLIENT: Mountain Dew

AGENCY: Golin

CREATIVE DIRECTOR/COPYWRITER: Jack Barbour

ASSOCIATE CREATIVE DIRECTOR/COPYWRITER: Joe Bianco

GROUP EXECUTIVE PRODUCER: Jack Barbour

ASSOCIATE PRODUCER: Genevieve Acensio

ACCOUNT DIRECTOR: Mabel Martinez

JUNIOR PLANNER: Andrew Rogers

COMMUNICATIONS DIRECTOR: Simon Landon

PRODUCTION COMPANY: Big Brick Productions

SENIOR EDITOR: Josh Drake

EXECUTIVE PRODUCER: Matt Doyle

ASSOCIATE PRODUCER: Luke Bonner

PRODUCTION MANAGER: Tyler York

GRAPHICS: Tori DeYeso

CREATIVE DIRECTOR: Andrew Harris

PRODUCTION SERVICES: Nancy Boyle