Mountain Dew: advert-body-1 by Golin
- Location:
Fans didn’t have to wait long for the jealousy and tension to leak from the garage with the new Mountain Dew character, Dewey Ryder (Danny McBride) as he 'takes over' Dale Earnhardt Jr's car when Earnhardt retires.
ESPN anchor Kenny Mayne caught up with Dewey and Dale for a sit-down interview to discuss the transition of power. The video aired – just once – recently on SportsCenter.
Credits
CLIENT: Mountain Dew
AGENCY: Golin
CREATIVE DIRECTOR/COPYWRITER: Jack Barbour
ASSOCIATE CREATIVE DIRECTOR/COPYWRITER: Joe Bianco
GROUP EXECUTIVE PRODUCER: Jack Barbour
ASSOCIATE PRODUCER: Genevieve Acensio
ACCOUNT DIRECTOR: Mabel Martinez
JUNIOR PLANNER: Andrew Rogers
COMMUNICATIONS DIRECTOR: Simon Landon
PRODUCTION COMPANY: Big Brick Productions
SENIOR EDITOR: Josh Drake
EXECUTIVE PRODUCER: Matt Doyle
ASSOCIATE PRODUCER: Luke Bonner
PRODUCTION MANAGER: Tyler York
GRAPHICS: Tori DeYeso
CREATIVE DIRECTOR: Andrew Harris
PRODUCTION SERVICES: Nancy Boyle