giffgaff: National Limerick Day

Giffgaff has partnered with three poets from the UK to celebrate the power of small through a series of brand new limericks. Released to coincide with National Limerick Day (12 May), the poems use the small poetic format of the limerick to deliver a powerful message personal to three handpicked poets. In this campaign, the focus has been placed on how small behaviour, exemplified by youthful exuberance and a natural, understated confidence, can have a huge impact in the world - particularly at a time where there is a lot of big talk in both the real world and online.

Romlynn Ramos, a songwriter and internationally published poet, has written ‘Not Like Them’ - a limerick that talks about how the small are visionaries who stand up in a world of big, which is perceived to be a problem. Artist Babak Ganjei created ‘Home Made’ for National Limerick Day. In his poem, Babak has explored the idea of big being seen as better in modern day culture, but how small behaviour, and having backbone, is the strongest type of behaviour.

The third poet, Max Wallis, has written ‘ILY’, alight hearted view on modern dating - and how a small thing can in fact have a big impact on someone’s life.