giffgaff: advert-body-1
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GiffGaff is continuing its run of its run of high-profile Halloween films with a 2am, a four-minute short set in a nightclub where not all is as it seems.
This year’s story follows Lucy on her quest to find her boyfriend in a the middle of a busy nightclub. The evening’s fun soon takes a dark turn when she becomes disoriented, unable to communicate and lost in a never-ending corridor.
Lucy then finds herself in a surreal space where her boyfriend and friends are in the process of what looks to be an alien cloning experiment. She has to make a choice – stay or go – which is GiffGaff’s core proposition.
The film was developed and created in-house, and even directed by brand director Tom Rainsford.
Abi Pearl Ward, head of advertising at GiffGaff, said: "This is our fifth year supporting Halloween with a film, and this year we've gone bigger, bolder and longer. Halloween costumes and makeup play such a massive role when people are getting ready and having a big Halloween night out [so] we wanted to play with that, in a modern horror way, with our own twist making this film feel bang on trend.”
Credits
HEAD OF ADVERTISING: Abi Pearl Ward
ADVERTISING AND BRAND MANAGER: Benedict Smith
CREATIVE: Tom Rainsford
AGENCY PRODUCTION: Tracy Stokes (Riff Raff Films)
SOUND PRODUCTION: Wave Studios
SOUND DESIGN: Dugal MacDiarmid
MUSIC PRODUCTION: “Somebody’s Watching Me” Re-arrangments
LICENSING : Eclectic Music
EDIT ASSISTANT: Xavier Perkins
POST PRODUCTION / VFX
POST PRODUCTION HOUSE: Raised by Wolves
FLAME: Jon Hollis
COLOURIST: Vic Parker @ Raised by Wolves
PRODUCTION COMPANY: Like Minded Individuals & Riff Raff Films
PRODUCER: Gwillim Gwylim
EXECUTIVE PRODUCER: Matthew Fone
DOP: Ben Magahy
DIRECTOR: Tom Rainsford