Jägermeister: advert-top-1 by FRUKT

Music and entertainment marketing agency Frukt has collaborated with spirit brand Jägermeister to create an enticing on-trade campaign to strengthen the brand’s positioning this Halloween.

The campaign’s key message ‘Things aren’t always as they seem,’ highlights Jägermeister’s edge as a ‘much more than meets the eye’ brand.

Frukt’s creative and design teams worked together to create a selection of vibrant point-of-sale materials using hidden messaging and reflective ink that will theme 3,200 bars and clubs across the UK.

The agency has also designed a collection of limited edition 2cl Jägermeister bottles featuring four fearsome Halloween creatures: Nacht Hund, Schwarze Raben, Höllen Stag and Strichmännchen.

The JägerHalloween campaign can be seen at more than 3,000 venues across the UK including 35 of national chain Stonegate Pubs’ ‘Popworld’ nightclubs and online via Jägermeister’s social media channels.