comparethemarket.com: Manners Maketh Meerkat by VCCP
The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
Ahead of Fox’s highly-anticipated sequel, Kingsman: The Golden Circle, comparethemarket.com has announced a new multi-million-pound TVC ad campaign, which will see Harry Hart join forces with meerkats Aleksandr and Sergei.
The new 60” spot will be on screens from 8 September 2017 showing Aleksandr and Sergei in a familiar scene from the first film, where character Harry Hart saved Eggsy from a gang in a local London pub.
The advert opens with a shot of The Black Prince, where Aleksandr and Sergei are sipping on a pint and a cocktail. They are rudely interrupted by a man demanding Aleksandr gets out of his seat.
Unbeknown to the meerkats, Harry Hart notices the disturbance over his paper and quietly observes. Aleksandr calls for help and Sergei, ready to come to the rescue, utters the infamous Kingsman line with a twist: “Manners Maketh Meerkat”. After locking the pub door from the inside, Sergei clumsily knocks his glasses off his face, no longer able to see.
Client – comparethemarket.com
Creative Agency - VCCP
Executive Creative Director - Darren Bailes
Creative Director – Matt Lloyd
TV Producer – Carly Parris
Creative Team – Javier Romartinez & Stephen Misir
Account Director - Kirsten Farkas
Senior Account Manager - Victoria Cleland
Production Company – Passion Pictures
Director – Dave Scanlon
Producers – Anna Cunningham / Patrick Duguid
Editor – Gus Herdman
Animation & VFX – Passion Pictures
Colourist – Simone Grattarola @ Time based Arts
Post Production – Rushes
Post Production producer – Joe West
Sound Engineer – Ben Leeves @ Grand central