We The Brave: advert-body-1 by Foxp2
- Location:
Foxp2 has launched a new campaign in South Africa that aims to reduce the prevalence of HIV amongst the Gay and MSM community.
The brand is called 'We The Brave' and looks to use the community’s bravery as a platform to educate and empower them to practice safe sex.
The #BraveEnough campaign was sponsored by the Elton John AIDS Foundation and The Anova Health Institute.
Credits
Executive Creative Director: Justin Gomes
Creative Director: Michael Lees-Rolfe
Art Director: Ryan Barkhuizen
Copywriter: Alex Goldberg
Additional Credits: Producer: Katherine Tripp, Jeanne Odendaal
Agency Editor: Aviwe Apleni
Client Service: Laurel Mader. Kaylin Mendes
Strategy: Lian Lomabard, Stephanie Safari
Production Company: The Institute
Director/Editor: Duvan Durand
Producer: Dana Van Vreden
DOP: Deon Van Zyk
Sound Design: The Workroom
Music: Marc Algranti (Pulse Music)
