Independent comparison site money.co.uk has launched its first multi-million pound campaign, three months after it appointed Fold7 as its creative agency.
The challenger brand encourages consumers to search money.co.uk for a second opinion. The new campaign, called ‘You haven’t checked until you’ve checked’, is based on the brand truth that money.co.uk checks more financial products than anyone else in the market, therefore you haven’t properly checked until you’ve checked with money.co.uk.
As part an integrated mix, the 30-second ad illustrates the importance of checking things, whether it’s checking your phone for that text message from someone you fancy or checking if you’re numbers are up on the lottery. Because in finances (like most things in life), it pays to check and the campaign celebrates those that do.
Founder and chief creative officer: Ryan Newey
Executive creative director: Simon Learman
Art director: Dan Fryer
Copywriter: Gate Lambert
Additional Credits: Strategy partner: Yelena Gaufman
Account lead: Jono Craven
Agency producer: Rob Steiner
Media agency: the7stars
Director: Jake Dypka
Production company: Independent