The Drum Awards for Marketing - Extended Deadline

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Date: Mar 2020
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Fight for the Future is launching a major new campaign to defend civil liberties and human rights during the Covid-19 pandemic.

The campaign, at TakeThisSeriously.org, involves people taking a pledge to listen to public health experts do their part to flatten the curve / slow down the spread of the virus, and also to actively fight back against attacks on civil liberties and human rights.

The core message is that this virus is extremely serious and that we need to take it seriously. Fight for the Future encourages the public, governments, and corporations to heed the recommendations of public health officials. The organization also launched Stay At Home Fest, an online calendar of livestreamed events, to encourage social distancing.

The page contains an open letter that gets specific, calling for governments and companies to avoid responses to Covid-19.

Credits

Fight for the Future