Penguin Books UK: advert-body-2 by Fieldwork

Penguin celebrated International Women’s Day with a special campaign and pop-up bookshop. Working with their in-house creative manager, Zainab Juma, Fieldwork developed the look and feel for the whole campaign.

Using hand-written type we created postcards, posters, signage, and interior features for the bookshop, making the lettering and patterns for each individual piece by hand.

The result is a bold and colourful identity that celebrates strength and confidence.