AC Hotels by Marriott: advert-body-3 by FF New York
- Location:
FF New York has worked with The Mill to produce a new campaign for AC Hotels, part of the Marriott portfolio. Targeted at entrepreneurial minded, design-conscious business travelers, the hotels are designed for a curated experience in the mid-range of price. The campaign focuses on communicating to customers through an examination of the smallest details, and how they add up to the broader experience.
'Unpacked,' takes viewers on an artistic journey, going behind the scenes with the people responsible for the detail-oriented moments that define the AC experience.
The campaign focused on the design of the hotel scent, the industrial design behind the Berkel slicer feature in the kitchen of every property, as well as a deep dive into architectural details. Using a split screen technique, the films feature the equation behind key moments in the hotel experience: the math, the mechanics, and the chemistry.
Credits
Agency: FF New York
Client: AC Hotels by Marriott
Title of ad: Unpacked
Chief Creative Officers: Fred & Farid
Brand Supervisor: Benoit Racle, Tracy Scarlato, Julia Washington, Jaclyn Tesone
Agency Supervisor: Amanda Hellman, Augustin Zeller, Madeleine Loosbrock
Creative Director: Laurent Leccia
Copywriter: Adriana Leite
Associate Creative Director: Michael Hess
Art Director junior : Jack Hwang
Head of strategy: Colin Nagy
Brand strategist: Emily Mulvey
Agency Producer: Amanda Van Caneghem
Production Company: The Mill
Production Company City: New York City
Director: Oliver Davies & Annais LaRocca
Head of Content US: Ian Bearce
Executive Producer: Zu Al-Kadiri
Producer: Tia Perkins
Post-Production: The Mill
Post Producer: Cynthia Louissaint
Editor: Leanne Belgiorno &Joe Simons
Music by: Tuesday Collective
Sr. Producer: Vida Ventura
Jr Producer: Sid Rao
EP: Theo de Gunzburg
Sound Design by: Gramercy Post
Audio Engineer: James Foster
Place of shoot: Brooklyn, NY | NYC, NY | Miami, FL
