Dockers: advert-top-1 by FCB West
- Location:
Dockers and FCB West are revealing the second phase of their global brand platform, 'Always On.'
Modern men are faced with a unique set of daily challenges, requiring them to always be ready for whatever life throws their way. Dockers can help prepare them for any situation — whether it’s getting to work on time, or getting an airline upgrade on the fly.
The launch includes a mix of TV and digital, a fully integrated campaign leveraging insight from search behavior to answering real questions, in a tongue-in-cheek way. Dockers’ offbeat approach to men’s fashion aims to surprise and entertain.
Credits
Client
Jen Sey CMO
Karen Riley-Grant VP, Dockers Global Marketing
Alex List Director, Dockers Global Marketing
Jimmy Everett Director, Dockers Global PR
Michele Essayan SR Project Manager, Dockers Global Marketing
FCB West
Karin Onsager-Birch Chief Creative Officer
Mike Long SVP, Group Creative Director
Drew Meiser Art Director
Sara Mason Copywriter
Frank Fusco Copywriter
Arlene Bae SVP, Group Management Director
Laura Feder Account Supervisor
Casey Leong Assistant Account Executive
Elizabeth Morse Head of Integrated Production
Mary Marhula Director of Business Affairs
Bill Spangler Sr Producer
Charlotte McConnell Sr Producer
Simon White Chief Strategy Officer
Ryan Riley Planning Director
Production
Biscuit Production Company
Clay Weiner Director
Jon Messner Line Producer
Beast Editorial Post Production
Bob Spector Editor
Sound Design Machine Head
Mix One Union
Sound engineer Joaby Deal
Eric Pascua Colorist
