advert-body-3 by FCB Ulka
- Location:
The Times of India metro supplement for Indian city Kolkata, Calcutta Times has released a film to help end gender bias and division in the society.
Narrating their own struggles are a widower and transgender as they have always been kept out of traditions. However, the campaign invites every women irrespective of their marriage or social status to join the tradition of Shindoor Khela ( where Bengali married women in India smear each other with vermilion to celebrate) thus affirming #NoConditionsApply.
Credits
Campaign Elements : Digital & Print
Client : Times of India
Creative Agency : FCB Ulka
Creative Partner : Fred Levron
Chief Creative Officer : Swati Bhattacharya
National Creative Director : Surjo Dutt
Creative Team : Shailesh Khandeparker, Romit Nair, Donovan D’souza, Arijit Gupta, Arijit Sengupta, Abhijeet Ray, Anusheela Saha, SV Srinath, Gayatri Sriram, Ranit Mukherjee, Aurdhendu Banerji
Account Management : M N Damodaran, Vineeta Arora
Planning Team : John Thangaraj
Director (of the TVC) : Amit Roy
Producers : Kirk Dias, Ramel George
Production House : The Bakery Films
TVC Details : 1 Film
Working title of film : No Conditions Apply
Duration: 3 minutes 35 seconds
Campaign breaks as of : November 1, 2017
