Sound that Connects by FCB
Yamaha Music Europe has rolled out an integrated communication and sales campaign 'Sound the Connects' targeted at digital-affine group of men and women.
The film conceptualised by FCB Hamburg, portrays how a family in a smart home uses Yamaha products during Christmas. A grandmother is using her tablet to bring the family together for a roast dinner, a mother is using the phone to play music in her son's bedroom from her kitchen and a father dancing around the house in a snowman sweater.
Leading creative director - Daniel Daglioglu
Creative directors - Patrik Hartmann and Michael Okun
Head of TV - Holger Siegle
Client Service Director - Nadja Ludwig
Account Manager - Julian Hüsken
Media agency: Heart & Science, Düsseldorf.
Campaign video production: Virus in Hamburg under the direction of Max