Sound that Connects by FCB

Agency: FCB
Date: Oct 2017
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The Drum Creative Awards Logo

The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution

Yamaha Music Europe has rolled out an integrated communication and sales campaign 'Sound the Connects' targeted at digital-affine group of men and women.

The film conceptualised by FCB Hamburg, portrays how a family in a smart home uses Yamaha products during Christmas. A grandmother is using her tablet to bring the family together for a roast dinner, a mother is using the phone to play music in her son's bedroom from her kitchen and a father dancing around the house in a snowman sweater.


Leading creative director - Daniel Daglioglu

Creative directors - Patrik Hartmann and Michael Okun

Head of TV - Holger Siegle

Client Service Director - Nadja Ludwig

Account Manager - Julian Hüsken

Media agency: Heart & Science, Düsseldorf.

Campaign video production: Virus in Hamburg under the direction of Max


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