OneMain Financial: advert-body-1 by FCB & New York
- Location:
OneMain Financial, a personal lending company, is launching its first ever branding campaign. 'Lending Done Human' speaks to the company's key differentiator from its competition – their loan specialists.
Created by FCB, New York, with communications strategy and media led by Noble People, the campaign focuses on the company’s dedication and commitment to delivering responsible, transparent and respectful service to each and every one of their customers. With more than 10,000 team leaders at over 1,600 location throughout 44 states, OneMain team leaders help customers resolve their financial needs face-to-face.
The broadcast and radio campaign features open exchanges between OneMain loan specialists and their customers. As they help their customers, a larger than life, heroic voice interjects, positioning the specialist as a superhero. The stories ultimately make the point that although what OneMain offers in the world of lending may seem extraordinary these days, for them, it's business as usual and has been since 1912.
Credits
Agency: FCB, NY
Chief Creative Officer: Ari Halper
Executive Creative Director: Gary Resch
Group Creative Director: Gabriel Schmitt
Creative Director: Luciana Cardoso
Associate Creative Director: Berto Santana
Group Strategy Planning Director,SVP: Raig Adolfo
Director, Account Management, EVP: Alec Cocchiaro
Group Account Director, SVP: Nichelle Sanders
Account Director: Irina Shlafman
Client: One Main Financial
SVP, Chief Marketing Officer: Kim Wijkstrom
VP, Marketing: Kate Gilmer
Brand Manager: Irene Thompson
Production Company: O Positive Films
Director: Spencer Riviera
Executive Producer: Ralph Laucella
Line Producer: Devon Clark
Editorial: Mackenzie Cutler
Executive Producer: Gina Solon
Editor: Ryan Steele
Assistant Editor: Devon Flint
Executive Producer: Sasha Hirschfeld
Producer: Margarita Music
Color Correct Company: Company3
Colorist: Tim Masick
Conform Company: Schmidgital
Music: JSM
Producer: Joel Simon
Sound Design/Audio Mix: Heard City
Sound Engineers: Phil Loeb and Evan Mangiamele