Portuguese Film Academy: Every Word Matters by FCB Lisbon

Agency: FCB Lisbon
Date: Nov 2017
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The Drum Creative Awards Logo

The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution

To advertise the first Festival of Scriptwriting for TV and Cinema in Portuguese language, promoted by the Portuguese Film Academy, FCB Lisbon created a smart and fun campaign that proves every word matters.

The two films, 'Orgasm' and 'Kitchen' show how an apparently insignificant word changes everything in the story.


Advertiser: Portuguese Film Academy

Chief commercial officer: Edson Athayde

Copywriters: Viton Araújo, Edson Athayde, Barbara Dzikanowice

Art director: Diego Tórgo

Production company: Bro Films

Film director: Mário Patrocínio

Director of photography: André Braz