To advertise the first Festival of Scriptwriting for TV and Cinema in Portuguese language, promoted by the Portuguese Film Academy, FCB Lisbon created a smart and fun campaign that proves every word matters.
The two films, 'Orgasm' and 'Kitchen' show how an apparently insignificant word changes everything in the story.
Advertiser: Portuguese Film Academy
Chief commercial officer: Edson Athayde
Copywriters: Viton Araújo, Edson Athayde, Barbara Dzikanowice
Art director: Diego Tórgo
Production company: Bro Films
Film director: Mário Patrocínio
Director of photography: André Braz