Portuguese Film Academy: Every Word Matters by FCB Lisbon
The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
To advertise the first Festival of Scriptwriting for TV and Cinema in Portuguese language, promoted by the Portuguese Film Academy, FCB Lisbon created a smart and fun campaign that proves every word matters.
The two films, 'Orgasm' and 'Kitchen' show how an apparently insignificant word changes everything in the story.
Advertiser: Portuguese Film Academy
Chief commercial officer: Edson Athayde
Copywriters: Viton Araújo, Edson Athayde, Barbara Dzikanowice
Art director: Diego Tórgo
Production company: Bro Films
Film director: Mário Patrocínio
Director of photography: André Braz